An AI news profile publishes its daily carousel without anyone touching it
The project
Here the client is me: the account is mine. It is an educational profile about artificial intelligence in Spanish that publishes daily on Instagram and LinkedIn. The format is always the same: a carousel with the most relevant news of the day, each item with its image and its explanation in Spanish.
Doing it by hand means reading the tech press in English, choosing what to cover, translating it, finding or creating the images, laying out the slides and scheduling the post. Every day.
The problem
What it takes to keep up a daily carousel by hand:
- Reading and filtering dozens of articles in English from seven different outlets to end up with four.
- Translating and summarizing, making sure the text fits on the slide and can be understood without jargon.
- Finding four images that are neither generic stock photos nor a rights infringement.
- Laying out nine slides at 1080×1350 one by one in a design tool.
- A constant risk of repeating a story already published days earlier, if there is no record of what went out.
- The day you can't get to it, there is no post.
What I built
A reader that watches the press for you
Every morning the system checks seven reference sources (TechCrunch, The Verge, Wired, MIT Technology Review, The New York Times, the Google AI blog and OpenAI's announcements) and collects everything published in the last 48 hours. It discards duplicates and also discards any story that already appeared in a carousel in the last seven days.
An editor that chooses and writes in Spanish
From that pile, the AI keeps the four stories that really matter. For each one it writes the translated headline, a short summary and a "why it matters to you". It also writes the post copy, with one version for Instagram and a different one for LinkedIn, because you don't talk the same way on both.
Editorial images, not stock photos
For each story an original image is generated, with the look of a magazine cover. If the story is about a specific company, the image includes its public face: Sam Altman for OpenAI, Sundar Pichai for Google, and so on with the rest. The four images are created at the same time, not one after another.
The carousel assembled and scheduled on its own
The system lays out the nine slides alternating image and text, closes with the brand's call to action and schedules the post on Instagram and LinkedIn with a two-hour margin. There is no app to open.
Control before publishing, if you want it
The process is split in two: first it generates everything and leaves it in a folder for review; then it publishes. In between there are tools to swap out a story that doesn't convince you, move another one up to the top spot or redo an image. To redo an image you can write your idea in four words and the system proposes three versions of that idea for you to choose from.
The result
- The daily post on Instagram and LinkedIn goes out on its own, without anyone having to be at the computer at a specific time.
- From seven sources and dozens of articles a day to zero manual reading: the system does the selection.
- Four original images per carousel, with no stock photos and no designer.
- Zero repeated stories: the system remembers what was published in the last week and excludes it.
- The same content goes out adapted to two networks with different copy, with no extra work.
- Publishing on vacation or on a holiday no longer depends on anyone.
What it would take to set it up on your account
- An initial conversation to understand the carousel format, the tone of the account and which news is in and which is out.
- Access to the Instagram and LinkedIn accounts through the publishing manager, nothing more.
- The brand's final image, the one that closes the carousel.
- No technical team. Nobody in the business has to touch code or understand how it works inside.
- No pause in publishing. The account keeps its rhythm while the system is being set up.
